The Instant-Shop site is fully indexable by the search engines. The search engines can index all the products on the site. To help increase the relevancy of each product individual keywords can be entered.
Keywords are optional. If the product does not have it's own keywords the main site's keywords will be used.
To add keywords click on the 'Keyword' tab within the Product Entry record.
Web Page Title
The web page title is the name of the web page when the product is displayed. This is one of the most important factors for search engines like Google. If no web page title is specified, Instant-Shop will automatically use the product name, product category and the company name in the title.
Tip: Keep your title short and to the point. Try to embed keywords where possible.
Meta-Description
The meta-description is a short sentence that is read by the search engines. It appears on the search engine listing as a summary about the page. It should be no more than 2-3 short human readable sentences. The meta-description should feature most of the products keywords. The meta-description will not be used if not entered.
Keywords
Keywords are a very important part of how a search engine will index your page. Type in all your comments using commas between the keywords. Try to use search words that you would like your page to be found under and put your most relevant keywords at the start. Try not to use single words but if you do need them put them at the end. Also ensure that your keywords are entered in lowercase.
Tip: Less is more with keywords - don't put too many in as this will reduce the relevancy.
Instant-Shop™ User Manual